The following post is a part of  Nonprofit Tech 2.0, created and managed by Heather Mansfield (Bio) (LinkedIn) (Google+), author of Social Media for Social Good: A How-To Guide for Nonprofits and owner of DIOSA Communications. Heather also created and maintains the following communities:
Nonprofit Organizations Twitter Profile
Nonprofit Organizations Facebook Page
Nonprofit Organizations YouTube Channel
Nonprofit Organizations MySpace Page
@NonprofitOrgs Foursquare Page


At the end of the Social Media for Social Good: A How-To Guide for Nonprofits is a nine-page “Nonprofit Tech Checklist” which I have copied and pasted below. Each item on the list is discussed in the book and some items won’t make sense unless you have read the book, but most will. I hope you find it useful. That was my number one priority when writing the book… to create a comprehensive, useful social and mobile media how-to guide for nonprofits. Oh, and the book tour thus far has raised more than $14,000 for nonprofits. The IRS is still trying to wrap it’s head around that one… a book tour fundraiser. :)

Getting Started: Organization and Planning

  • Subscribe to, like, and follow large organizations with a mission that is similar to yours.
  • Subscribe to social media and mobile technology blogs.
  • Define your goals and objectives.
  • Get the necessary training (HTML, digital photography, video, social media, and mobile technology).
  • Create a master login sheet.
  • Define metrics of measurement and create a social media ROI spreadsheet.
  • Create a Google account.
  • Sign up for Google Alerts.
  • Experiment with social media dashboards.
  • Write social media and mobile technology policies.
  • Hire a graphic designer to design a square avatar(s).
  • Purchase a smartphone and/or tablet.
  • Purchase a digital camera.
  • Purchase a pocket camcorder.

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    Heather Mansfield

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  • Create an e-mail signature that includes your website, blog, and social networking links.

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