The following post is a part of Nonprofit Tech 2.0, created and managed by Heather Mansfield (Bio) (LinkedIn) (Google+), author of Social Media for Social Good: A How-To Guide for Nonprofits and owner of DIOSA Communications. Heather also created and maintains the following communities:
Nonprofit Organizations Twitter Profile
Kind Media wants to harness the power of media for things YOU believe in. It is part of our daily pleasure to produce social media that others will love. Take a moment to think about the causes you love. Is your heart with the environment? Social issues? The Arts? We would love to feature [...]
Your nonprofit organization may use several different media channels to promote your cause, but how well integrated are they? Rather than putting out separate messages on different media channels, your organization can maximize the impact of its campaign by adopting a multi-channel approach. For many nonprofits, the challenge lies in [...]
You may have seen pixelated, black and white squares popping up all over the place. From billboards to menus, newspaper advertisements to cereal boxes, these odd-looking graphics seem to be everywhere. QR Codes are the new way to synchronize your online and offline marketing.
Quick Response Codes, [...]
You have set up your Twitter account and non-profit Facebook page. You use them often, updating your status, tweeting about your latest campaign, organizing supporters and streamlining your call to action. You are working towards getting a good grasp on the functions of online marketing, you’re excited, and you [...]
Have you ever wished you could do something to say thank you to your volunteers and donors? Now you can, without eating into vital funds! Bluedotworld.com allows anyone who donates, volunteers, or supports your charity through Network for Good to earn Blue Dots. Blue Dots [...]
Engaging with supporters online is vital for nonprofit organizations. Between 2009 and 2010, the amount of money raised by nonprofit organizations online increased almost 40%.
Setting up a website and hoping your supporters will stumble across it is not enough. Here are some online essentials for nonprofit marketing:
- Online content [...]
You walk up to the retro-colored, take-out food stand ornamented against a dull wall of brick and order a Venezuelan caraotas – a corn cake stuffed with chicken and avocado, queso, or Venezuelan black bean. For some, this meal is a first taste of Venezuela. For [...]
Over 16 million children across the United States live in poverty. These children lack basic items that most of us take for granted, like access to healthy food, books, toys, and a place to play. Christmas presents are an unaffordable luxury when families are struggling to make [...]